BIDMC-On-the-Go

Smartphones are everywhere. In fact, the Pew Research Center reports that 35 percent of Americans have a smartphone, with one quarter of those people using them to do most of their online browsing.

With this in mind, Beth Israel Deaconess Medical Center has become the first hospital in Boston to launch a new mobile website, allowing visitors to more easily navigate to information they need when on-the-move.

The new, easy-to-use, smartphone-friendly website provides quick access to information like:

• Emergency Room location with map integration to view on your phone's native map application

• Directions to both campuses by car and MBTA bus

• Automatic phone number dialing with the click of a link

• Patient and visitor information including visiting hours

• Our centers and departments and off-site locations and affiliates

• Job opportunities

• Our free Find a Doc and pedometer apps

• Access to connect with us from our Facebook, Twitter, YouTube and e-letter pages

When you visit bidmc.org from an iPhone, Android or newer-generation BlackBerry, you will be automatically directed to the mobile website. The full site is still just one click away, if users need to access it.

The mobile version, which is powered by BlueTrain Mobile's content management system, was developed by looking statistically at what people searched most when visiting bidmc.org from their smartphone.

Not surprisingly, analytics showed people accessing the site from their hand-held device are looking for directions, in particular, the best way to get to the Emergency Room.

While the new site is available on the latest smartphone versions, it will soon have universal support so that even users of older-generation, Internet-ready BlackBerry phones will be able to access the mobile-friendly website.

Please visit bidmc.org from your smartphone for an in-depth look.