Rhonda L. Mann, long-time senior health producer at WCVB-TV, has joined Beth Israel Deaconess Medical Center (BIDMC) as director of marketing communications.
Also joining the BIDMC communications team are senior editor Michael Keating and media relations specialist Zineb Marchoudi.
For more than a decade, Mann ran the health news division at Boston's Channel 5, creating the most watched and award winning television health news in New England. As both an on-air reporter and a producer to medical editor Dr. Timothy Johnson, she developed stories, series and documentaries on topics ranging from the latest surgical procedures to living with Alzheimer's disease.
Mann, a Natick resident, brings 23 years experience in TV, radio and print story-telling and management to her new position. Her work has been recognized by prestigious groups such as the American Heart Association, the National Alliance for the Mentally Ill and the American Cancer Society. Other awards for her medical coverage include a National Headliner, three Gabriels and a New England Emmy.
Keating was most recently managing editor/features for Seacoast Media Group in Portsmouth, N.H., (publisher of the Portsmouth Herald and Seacoastonline.com) where he was responsible for editing a variety of publications, including the weekly Health & Science section.
A 1985 graduate of the University of Maine at Farmington, he was a member of the 2004 Blue Cross/Blue Shield Foundation of Massachusetts Health Care Fellowship for New England Journalists. During his 15-year career in journalism Keating received numerous writing and editing awards from the Maine, New Hampshire and New England press associations.
As senior editor, Keating, who lives in Brookline, will be responsible for writing and editing a variety of BIDMC internal, external and electronic publications
Marchoudi also joins BIDMC from WCVB-TV, where she served as a writer and electronic news gathering producer for the nightly 11 p.m. newscast. Marchoudi contributed to nationally covered events such as the Democratic National Convention and the Boston Marathon.
Marchoudi will take a lead role in BIDMC's relationships with broadcast outlets, work to strengthen outreach efforts with community publications and help beef up the medical center's news section on its website.
A graduate of Northeastern University, Marchoudi began her career in television as an intern at WCVB. Born in Morocco, she was raised in New York and France. She lives in Brighton.
Beth Israel Deaconess Medical Center is a patient care, teaching and research affiliate of Harvard Medical School, and ranks third in National Institutes of Health funding among independent hospitals nationwide. BIDMC is clinically affiliated with the Joslin Diabetes Center and is a research partner of Dana-Farber/Harvard Cancer Center. BIDMC is the official hospital of the Boston Red Sox. For more information, visit www.bidmc.harvard.edu